Project Description

Site redesign for custom home building business.

Client: GEM Homebuilders

Goals: Create a site that was, responsive, accessible and featured photos of the custom work that GEM does. We wanted the gallery of photos to draw in potential customers and make sure that several types of contact options were prominently displayed.

Challenges: This was definitely a “less is more” project. There was a lot of potential content and an abundance of photos to choose from, and we were constantly determining what was relevant and what was not. We wanted to hook people by showing them what GEM can do, and then make sure how to get in touch was simple and accessible.


I worked one-on-one with the client to design and develop the site. Additional roles including copywriting and photo editing.

GEM Homebuilders is a small, local contracting business specializing in new construction and high-end home renovations.

I worked to move the existing site to WordPress and customize a new, responsive template that would cleanly show off a gallery of custom photos and allowed for room to grow.

I made sure to showcase the photos in various area of the site and make all contact information easily accessible. A sidebar was built in to highlight key areas, either contact info (including phone and location) or a gallery with expanding photos.

Building new custom homes is the GEM’s main service and was featured on the “Services” page.

GEM also offers secondary services which include finishing basements, remodeling kitchen and baths, and construction additions. These services were included but appear less-prominently. A gallery plug-in was integrated and setup so that separate galleries can be added at a later date.

The client felt that his target demographic was more inclined to phone rather than inquire via a contact form or email and so I was sure to make sure the business’s phone number wasn’t difficult to find.

A blog section was built in but would be activated when the client had the appropriate content to add. The blog includes inventory of current lots GEM builds on.